Founded by Atul Ltd in 1953, Urmi works to empower women. Fresh and traditionally prepared spices are the identity of the organisation. Women from surrounding villages are engaged in drying, pounding, blending and packaging of these spices. Pounding gives a distinct aroma, appearance and flavour which differentiates the products from those ordinarily available. Chilli powder (mild, medium and hot), coriander cumin powder, garam masala, pickle masala, tea masala and turmeric powder are its key products.
With its FSSAI license, Urmi endeavours to make its products available to more people and expand its reach.